Ten New Year’s Resolutions to Enhance Your Social Media Presence
New Year, new you? So after almost drowning from over indulgence over the Christmas break, it’s not just lifestyle resolutions you should be thinking about to get back on track.
What can you be doing in 2016 to improve your career? If you haven’t done so already, now is the time that you should seriously be thinking about marketing yourself in the world of social media for business! Getting your brand out there and making a hefty footprint in the world of social networking, and more specifically social selling, should be top of every professional’s list! Still not sold? Don’t just take my word for it…
WHY USE SOCIAL MEDIA TO SELL?
75% of customers say they use social media as part of the buying process (source: IBM).
6% of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey).
54% who used social media tracked their social media usage back to at least one closed deal (source: Social Media and Sales Quota Survey).
Over 40% of sales people say they’ve closed between two and five deals as a result of social media (source: Social Media and Sales Quota Survey).
1% of sales people who report using social media state that they spend less than 10% of their selling time using social media (source: Social Media and Sales Quota Survey).
Social media users were 23% more successful than their non-social media peers (source: Social Media and Sales Quota Survey).
So if you want to be closing at least four out of five deals as a result of your social media presence and outperforming your peers as a direct result, read on!
Here’s how to get more social…
Write a blog and publish on LinkedIn Publisher. Why not share your expert opinion? You will be surprised at how many people want to hear it!
Use a social media scheduling tool such as Hootsuite or Buffer to schedule tweets and LinkedIn updates – all you have to do is set up an account and update this weekly!
Join and participate in groups in the industry relevant to the technology that you sell, verticals that you sell to, etc. Also, get involved in these groups, comment on conversations and get your voice heard. This is a great way of networking with other professionals within your sector.
Connect on LinkedIn to everyone you meet and talk to. Your network is your lifeblood!
Get involved in your network – take the time to read others posts/blogs and voice your opinions in the comments sections rather than just hitting ‘like’.
Post three updates per day as a minimum. Get creative, use images and don’t be afraid to share other people’s blogs.
Remember it’s LinkedIn, not Facebook – share work appropriate posts only please.
If you are going to be an expert, look like one! Polish up your LinkedIn profile – professional profile picture, good headline, and include all roles on your profile.
Get recommended! There’s nothing better than proof on concept, so if you are saying you are an expert in your industry, prove it! Don’t be afraid to ask your connections.
Getting in to a social routine is imperative for sales success, and once you have started, you will find that it takes a lot less time than you may think. One or two hours a week could be the difference in you scraping your targets and smashing your targets.
So good luck getting social in 2016! I hope the above tips prove as successful for you as they have done for me.
Global Seven News